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1 private-line method
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2 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
* * *
реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
3 ISDN
1 nounISDN card carte f RNIS;ISDN line ligne f RNIS;ISDN modem modem m RNIS ou Numéris∎ to ISDN sth envoyer qch par RNISDSL is losing out to ISDN as broadband connection method of choice among UK business, said a survey by Rhetorik. It found that less than 2% of IT decision-makers at 361 UK firms had installed DSL as their primary method. More than 40% of public and private sector companies had adopted ISDN. Half of firms with 500-1,000 employees used ISDN, as did 45% of smaller firms with up to 250 employees. Reliability, availability and speed of access were cited as reasons for adoption.
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4 Ackermann, Rudolph
[br]b. 20 April 1764 Stolberg, Saxonyd. 30 March 1834 Finchley, London, England[br]German-born fine-art publisher and bookseller, noted for his arrangement of the steering of the front wheels of horse-drawn carriages, which is still used in automobiles today.[br]Ackermann's father was a coachbuilder and harness-maker who in 1775 moved to Schneeberg. Rudolph was educated there and later entered his father's workshop for a short time. He visited Dresden, among other towns in Germany, and was resident in Paris for a short time, but eventually settled in London. For the first ten years of his life there he was employed in making designs for many of the leading coach builders. His steering-gear consisted of an arrangement of the track arms on the stub axles and their connection by the track rod in such a way that the inner wheel moved through a greater angle than the outer one, so giving approximately true rolling of the wheels in cornering. A necessary condition for this is that, in the plan view, the point of intersection of the axes of all the wheels must be at a point which always lies on the projection of the rear axle. In addition, the front wheels are inclined to bring the line of contact of the front wheels under the line of the pivots, about which they turn when cornering. This mechanism was not entirely new, having been proposed for windmill carriages in 1714 by Du Quet, but it was brought into prominence by Ackermann and so has come to bear his name.In 1801 he patented a method of rendering paper, cloth and other materials waterproof and set up a factory in Chelsea for that purpose. He was one of the first private persons to light his business premises with gas. He also devoted some time to a patent for movable carriage axles between 1818 and 1820. In 1805 he was put in charge of the preparation of the funeral car for Lord Nelson.Most of his life and endeavours were devoted to fine-art printing and publishing. He was responsible for the introduction into England of lithography as a fine art: it had first been introduced as a mechanical process in 1801, but was mainly used for copying until Ackermann took it up in 1817, setting up a press and engaging the services of a number of prominent artists, including W.H.Pyne, W.Combe, Pugin and Thomas Rowlandson. In 1819 he published an English translation of J.A.Senefelder's A Complete Course of Lithography, illustrated with lithographic plates from his press. He was much involved in charitable works for widows, children and wounded soldiers after the war of 1814. In 1830 he suffered "an attack of paralysis" which left him unable to continue in business. He died four years later and was buried at St Clement Danes.[br]BibliographyHis fine-art publications are numerous and well known, and include the following:The Microcosm of London University of Oxford University of Cambridge The ThamesFurther ReadingAubrey F.Burstall, "A history of mechanical engineering", Dictionary of National Biography.IMcN -
5 work
1) работа
2) обрабатываемый
3) обрабатывать
4) поработать
5) поработаю
6) работы
7) рабочие
8) труд
9) сочинение
10) работать
11) вычислять
12) решать
13) деятельность
14) создание
15) действие
16) обработка
17) обработать
18) завод
– bench work
– cabinet work
– capacity for work
– chucking work
– continuous work
– day's work
– design work
– development work
– developmental work
– display work
– do the prelimary work
– erection work
– false work
– field work
– finishing work
– fitness for work
– in the course of the work
– indicator work
– involute work
– job work
– lathe work
– lattice work
– line work
– obseht-field work
– office work
– open work
– overtime work
– paysheet work
– permit to work
– piece work
– pilfering at work
– practical work
– pulse work
– rescue work
– scheduled work
– shaft work
– shift work
– team work
– turned work
– unfinished work
– unit of work
– volume of work
– work adit
– work coal
– work function
– work head
– work in progress
– work in shear
– work in stone
– work in tension
– work method
– work off
– work order
– work package
– work piece
– work point
– work readily
– work schedule
– work stone
– work the heat
– work to marking-out
– work train
research and development work — опытно-конструкторская работа
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6 Heaviside, Oliver
[br]b. 18 May 1850 London, Englandd. 2 February 1925 Torquay, Devon, England[br]English physicist who correctly predicted the existence of the ionosphere and its ability to reflect radio waves.[br]Brought up in poor, almost Dickensian, circumstances, at the age of 13 years Heaviside, a nephew by marriage of Sir Charles Wheatstone, went to Camden House Grammar School. There he won a medal for science, but he was forced to leave because his parents could not afford the fees. After a year of private study, he began his working life in Newcastle in 1870 as a telegraph operator for an Anglo-Dutch cable company, but he had to give up after only four years because of increasing deafness. He therefore proceeded to spend his time studying theoretical aspects of electrical transmission and communication, and moved to Devon with his parents in 1889. Because the operation of many electrical circuits involves transient phenomena, he found it necessary to develop what he called operational calculus (which was essentially a form of the Laplace transform calculus) in order to determine the response to sudden voltage and current changes. In 1893 he suggested that the distortion that occurred on long-distance telephone lines could be reduced by adding loading coils at regular intervals, thus creating a matched-transmission line. Between 1893 and 1912 he produced a series of writings on electromagnetic theory, in one of which, anticipating a conclusion of Einstein's special theory of relativity, he put forward the idea that the mass of an electric charge increases with its velocity. When it was found that despite the curvature of the earth it was possible to communicate over very great distances using radio signals in the so-called "short" wavebands, Heaviside suggested the presence of a conducting layer in the ionosphere that reflected the waves back to earth. Since a similar suggestion had been made almost at the same time by Arthur Kennelly of Harvard, this layer became known as the Kennelly-Heaviside layer.[br]Principal Honours and DistinctionsFRS 1891. Institution of Electrical Engineers Faraday Medal 1924. Honorary PhD Gottingen. Honorary Member of the American Association for the Advancement of Science.Bibliography1872. "A method for comparing electro-motive forces", English Mechanic (July).1873. Philosophical Magazine (February) (a paper on the use of the Wheatstone Bridge). 1889, Electromagnetic Waves.1892, Electrical Papers.1893–1912, Electromagnetic Theory.Further ReadingI.Catt (ed.), 1987, Oliver Heaviside, The Man, St Albans: CAM Publishing.P.J.Nahin, 1988, Oliver Heaviside, Sage in Solitude: The Life and Works of an Electrical Genius of the Victorian Age, Institute of Electrical and Electronics Engineers, New York.J.B.Hunt, The Maxwellians, Ithaca: Cornell University Press.See also: Appleton, Sir Edward VictorKF -
7 Johnson, Eldridge Reeves
SUBJECT AREA: Recording[br]b. 18 February 1867 Wilmington, Delaware, USAd. 14 November 1945 Moorestown, New Jersey, USA[br]American industrialist, founder and owner of the Victor Talking Machine Company; developer of many basic constructions in mechanical sound recording and the reproduction and manufacture of gramophone records.[br]He graduated from the Dover Academy (Delaware) in 1882 and was apprenticed in a machine-repair firm in Philadelphia and studied in evening classes at the Spring Garden Institute. In 1888 he took employment in a small Philadelphia machine shop owned by Andrew Scull, specializing in repair and bookbinding machinery. After travels in the western part of the US, in 1891 he became a partner in Scull \& Johnson, Manufacturing Machinists, and established a further company, the New Jersey Wire Stitching Machine Company. He bought out Andrew Scull's interest in October 1894 (the last instalment being paid in 1897) and became an independent general machinist. In 1896 he had perfected a spring motor for the Berliner flat-disc gramophone, and he started experimenting with a more direct method of recording in a spiral groove: that of cutting in wax. Co-operation with Berliner eventually led to the incorporation of the Victor Talking Machine Company in 1901. The innumerable court cases stemming from the fact that so many patents for various elements in sound recording and reproduction were in very many hands were brought to an end in 1903 when Johnson was material in establishing cross-licencing agreements between Victor, Columbia Graphophone and Edison to create what is known as a patent pool. Early on, Johnson had a thorough experience in all matters concerning the development and manufacture of both gramophones and records. He made and patented many major contributions in all these fields, and his approach was very business-like in that the contribution to cost of each part or process was always a decisive factor in his designs. This attitude was material in his consulting work for the sister company, the Gramophone Company, in London before it set up its own factories in 1910. He had quickly learned the advantages of advertising and of providing customers with durable equipment and records. This motivation was so strong that Johnson set up a research programme for determining the cause of wear in records. It turned out to depend on groove profile, and from 1911 one particular profile was adhered to and processes for transforming the grooves of valuable earlier records were developed. Without precise measuring instruments, he used the durability as the determining factor. Johnson withdrew more and more to the role of manager, and the Victor Talking Machine Company gained such a position in the market that the US anti-trust legislation was used against it. However, a generation change in the Board of Directors and certain erroneous decisions as to product line started a decline, and in February 1926 Johnson withdrew on extended sick leave: these changes led to the eventual sale of Victor. However, Victor survived due to the advent of radio and the electrification of replay equipment and became a part of Radio Corporation of America. In retirement Johnson took up various activities in the arts and sciences and financially supported several projects; his private yacht was used in 1933 in work with the Smithsonian Institution on a deep-sea hydrographie and fauna-collecting expedition near Puerto Rico.[br]BibliographyJohnson's patents were many, and some were fundamental to the development of the gramophone, such as: US patent no. 650,843 (in particular a recording lathe); US patent nos. 655,556, 655,556 and 679,896 (soundboxes); US patent no. 681,918 (making the original conductive for electroplating); US patent no. 739,318 (shellac record with paper label).Further ReadingMrs E.R.Johnson, 1913, "Eldridge Reeves Johnson (1867–1945): Industrial pioneer", manuscript (an account of his early experience).E.Hutto, Jr, "Emile Berliner, Eldridge Johnson, and the Victor Talking Machine Company", Journal of AES 25(10/11):666–73 (a good but brief account based on company information).E.R.Fenimore Johnson, 1974, His Master's Voice was Eldridge R.Johnson, Milford, Del.(a very personal biography by his only son).GB-NBiographical history of technology > Johnson, Eldridge Reeves
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